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Issue 5(1), October 2010 -- Paper Abstracts
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Training Service Market in China: A Comparative Case Study

Author(s): Li Wei

Citation: Li Wei, (2013) "Training Service Market in China: A Comparative Case Study," Journal of Marketing Development and Competitiveness, Vol. 7, Iss. 1, pp. 103 - 114

Article Type: Research paper

Publisher: North American Business Press


Along with China’s reform and opening, various sectors of Chinese society have witnessed tremendous
developments, as reflected in the evolvement of the educational training market. However, it is clear to
see that the success of similar cases depends largely on the cultural and spiritual elements of the
businesses. Successful organizations largely benefit from a positive and respectable corporate culture
initiated and strictly followed by their founders. There is a hope for China’s future educational training
market to benefit from a combination of a positive and respectable culture with a well-established
organizational structure inherited from the traditions.