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Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)


Social Media Such As the Phenomenon of Modern Business

Author(s): Veronika Svatošová

Citation: Veronika Svatošová, (2012) "Social Media Such As the Phenomenon of Modern Business," Journal of Marketing Development and Competitiveness, Vol. 6, Iss. 4, pp. 62 - 84

Article Type: Research paper

Publisher: North American Business Press


Social media is becoming an integral part of marketing communications. Therefore, it cannot be ignored
by a successful company when setting its business strategy. The main aim of this paper is to present a
critical view of the current possibilities of social media and based on the findings capture the key factors
for business success through social media. This objective is achieved through a critical analysis of
primary and secondary statistical sources dealing with the possibilities of Internet marketing
communication and through a comparative analysis of the world’s social media population with the
online social population in the Czech Republic.