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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)


Chilean Consumers Ethnocentrism Factors and Their Perception
Regarding Foreign Countries Products

Author(s): John E. Spillan, Talha Harcar

Citation: John E. Spillan, Talha Harcar, (2012) "Chilean Consumers Ethnocentrism Factors and Their Perception Regarding Foreign Countries Products," Vol. 6, Iss. 1, pp. 34 - 55

Article Type: Research paper

Publisher: North American Business Press


Consumers are connected with a myriad of products and services from all over the world. The advent of
ever changing and rapid communication has given consumers far more knowledge about products than
any time in history. The consequence of this information availability allows the consumer to examine the
product’s country-of- images more closely. As such, their information and perceptions about the country
and product affects consumer behavior and is a major concern of marketers. The goal of this paper is to
present the results of a study that was conducted to analyze the perceptions of Chilean consumers
regarding product’s country-of-origin images and to design and test ethnocentrism model. Data for the
study was collected through self-survey in three major cities located in Chile, South America. The results
point out that these findings provide some implications to domestic and international marketers who
currently operate in or are planning to enter into the Chilean market in the near future.