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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

The Uses of Power in Influencing Relationship Economic Satisfaction: An
Empirical Analysis in the Automobile Industry in Malaysia

Author(s): Selvan Perumal, Nor Azila Mohd Noor, Zolkafli Hussin

Citation: Selvan Perumal, Nor Azila Mohd Noor, Zolkafli Hussin, (2012) "The Uses of Power in Influencing Relationship Economic Satisfaction: An Empirical Analysis in the Automobile Industry in Malaysia," Journal of Marketing Development and Competitiveness, Vol. 6, Iss. 4, pp. 85 - 95

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Despite the assumption that relationship satisfaction contributes to buyer-supplier relationship, previous
researches have concentrated more on factors affecting an overall relationship satisfaction and very
limited research focus has been given to understand the factors that influence the economic relationship
satisfaction. Using a survey method, this study explores the uses of power as antecedent of economic
relationship satisfaction among 107 car dealers in Malaysia. Results have revealed that uses of non
coercive power could have a pivotal effect on the economic relationship satisfaction. The evidence from
this study suggests the need for enhancing theories and models relating to channel relationships.