Journal of
Marketing Development and Competitiveness

Scholar Gateway

Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)


Micro-Business Hierarchies, Strategic Intangible Resources & Performance

Author(s): Richard L. Oliver, Janice A. Black

Citation: Richard L. Oliver, Janice A. Black, (2011) "Micro-Business Hierarchies, Strategic Intangible Resources & Performance" Vol. 5, Iss. 5, pp. 9 - 28

Article Type: Research paper

Publisher: North American Business Press


An existing gap in the literature on founding-leaders and small business growth is, “What happens to
strategically important socially-created resources and performance as a micro-firm grows?” Using agent
based modeling, we examine the development of such a resource, CONTEXT-FOR-LEARNING, and a
performance potential across the first hierarchical structural change. The model that mimics a solo work
group (2 levels: individual and group) and that which has two work groups (4 levels: individual, group,
leadership team, and organization). Most of our hypotheses were confirmed but one interesting difference
was that some marginal conditions that supported maintaining a socially-created resource resulted in
worse performance levels.