JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
Navigating Turbulent Times and Looking into the Future: What
Do Micro-Entrepreneurs Have to Say?
Author(s): Martha Mattare, Michael Monahan, Amit Shah
Citation: Martha Mattare, Michael Monahan, Amit Shah, (2010) "Navigating Turbulent Times and Looking into the Future: What Do Micro-Entrepreneurs Have to Say?" Vol. 5, Iss. 1, pp. 79 - 94
Article Type: Research paper
Publisher: North American Business Press
Although small business is the engine of our economy, we don’t know much about how the engine is functioning in these economically turbulent times. This research study explored the current attitudes of micro-entrepreneurs about business expectations over the next twelve months, the top factors that are critical to their success, and the top challenges they face. Findings show that micro-business owners are optimistic about revenue and profit growth and see the economy, penetrating new markets, and obtaining a trained workforce as the biggest factors determinant of success. The biggest challenges are the economy, finding new customers, tax burdens and regulation.