JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
Current Trends in Service Quality: A Transportation Sector Review
Author(s): Jeffrey Kennedy
Citation: Jeffrey Kennedy, (2011) "Current Trends in Service Quality: A Transportation Sector Review" Vol. 5, Iss. 6, pp. 104 - 115
Article Type: Research paper
Publisher: North American Business Press
Studies have emphasized the influence a service employee has on customer perceptions of service quality. Results indicate that employees’ positive and negative behaviors are highly correlated to customer overall satisfaction (Kattara, Weheba, & El-said, 2008). Moreover, research indicates that many service firms fail in delivering service quality to their customers; their frontline employees deliver inferior value to the end user, and this attitude and interaction performed during the service encounter influences customer perceptions of the service delivered. Although many studies have examined general quality management practices, industry-specific studies on quality management practices and factors that influence their success in the shipping industry are rather few (Cheng & Choy, 2007). This review hopes to add to the body of knowledge by positing that truck drivers acting as frontline service employees, play a fundamental role in a company’s assessment of service quality as these drivers deliver cargo to the end user.