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Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Intelligence Information Generation, Dissemination, and Responsiveness in the
Performance of Insurance Business in Nigeria


Author(s): Dallah Hamadu, Rita Obaji, Benjamin Oghojafor

Citation: Dallah Hamadu, Rita Obaji, Benjamin Oghojafor, (2011) "Intelligence Information Generation, Dissemination, and Responsiveness in the Performance of Insurance Business in Nigeria" Vol. 5, Iss. 7, pp. 53 - 62

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This paper investigates the effect of market orientation practice on the performance of Nigerian
insurance business. An empirical survey was conducted among 420 insurers to collect and guage the vital
corporate insurance opinions toward meeting the research objectives. The findings of the multifactor
design analysis findings suggest that the levels of marketing intelligence dissemination and the response
to information generated have a significant impact on the performance of insurance business. Further
analyses, using multiple regression equation, reveals that the market intelligence generation,
dissemination and, more importantly, responsiveness to information feedback have a direct significant
causal effect on insurance business performance. The paper also discusses also the policy implications of
these findings.