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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)


Consumer E-Commerce Dissonance: Innovating Without Alienating Before
Information Overload

Author(s): Cory Taylor Cromer

Citation: Cory Taylor Cromer, (2011) "Consumer E-Commerce Dissonance: Innovating Without Alienating Before Information Overload" Vol. 5, Iss. 4, pp. 11 - 20

Article Type: Research paper

Publisher: North American Business Press


The Internet and its innovative technological advances, while presenting opportunities for shopping and
convenience, have opened new threats for user privacy and the potential for information overload and
consumer dissonance. Personal identifying information being collected on sites visited, the subsequent
sharing of personal information, and the evolving perceived technical threats have lead to many
consumers feeling that they have lost control. Government regulators, consumer advocacy groups, and ebusinesses
need to understand how Internet innovation affects the consumer and whether their marketing
strategy is encouraging or limiting innovation.