Journal of
Marketing Development and Competitiveness

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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)


Social Media – A Moving Target

Author(s): Linda Jane Coleman, Kathryn Chandler, Jian Gu

Citation: Linda Jane Coleman, Kathryn Chandler, Jian Gu, (2013) "Social Media – A Moving Target," Journal of Marketing Development and Competitiveness, Vol. 7, Iss. 1, pp. 73 - 77

Article Type: Research paper

Publisher: North American Business Press


Today’s customers are engaging with brands at many different levels-from traditional storefronts and call
centers to the Internet and social media. Currently, social media is a top priority in thought and action
for many businesses. Thriving companies are incorporating social media into their marketing strategies
to meet business objectives. This exploratory review of the literature provides an overview of social
media’s history, user demographics, and present use in the business world.