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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Small Businesses and Credit Cards: New Rules for Plastic in an Economic Recession


Author(s): Robert J. Lahm, Jr., Charles R. B. Stowe, Robert B. Carton, Louis E. Buck

Citation: Robert J. Lahm, Jr., Charles R. B. Stowe, Robert B. Carton, Louis E. Buck, (2011) "Small Businesses and Credit Cards: New Rules for Plastic in an Economic Recession" Vol. 5, Iss. 5, pp. 101 - 109

Article Type: Research paper

Publisher: North American Business Press

Abstract:

A lack of capital through traditional forms of lending to small businesses has long led many
entrepreneurs to rely on credit cards. However, firms relying on credit cards have recently been
subjected to numerous “any time or any reason” change in terms notices, and banks have cut credit lines,
and increased rates, minimum payment amounts, and fees. The challenges encountered by small
businesses in an already difficult business environment could well increase the time it takes for the
economy to recover, because these are the very firms that would otherwise be driving job creation and
growth.