JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
The Importance of Logistics Efficiency on Customer Satisfaction
Author(s): Jasminea Burity
Citation: Jasminea Burity, (2021) "The Importance of Logistics Efficiency on Customer Satisfaction," Journal of Marketing Development and Competitiveness, Vol. 15, Iss. 3, pp. 26-35
Aricle Type: Research paper
Publisher: North American Business Press
Logistics efficiency pertains to how effectively a business conducts operations, and it has a significant impact on internal processes, industry reputation, business revenue growth, and customer satisfaction. Customer satisfaction is crucial for companies because it provides them with a metric that can be used to manage and improve the business and customer experience. To achieve efficient logistics, enterprises need concrete plans for improving existing procedures and developing new ones to maintain success. Companies can monitor with metrics and data analytics, the key performance indicators. Using metrics, measuring the processes, operations, and improving them continuously, leads to intelligent business decisions, better cost control, more revenue, and more profitability. The purpose of this research is to examine and assess the importance of logistics efficiency on customer satisfaction. Key research findings in logistics efficiency and performance, service quality, customer service, and satisfaction are noted. Views and research outcomes of field leaders are identified and assessed. The research confirmed a relationship between logistics efficiency, customer's perceived quality, and the level of customer satisfaction and a relationship between customer satisfaction, customer loyalty and profitability.