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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106) 



JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS 


The Impact of Provider Websites on Patient Decision Making


Author(s): Rita A. DiLeo, William F. Miller, Marissa F. Lembo, Alexandra L. Coviello

Citation: Rita A. DiLeo, William F. Miller, Marissa F. Lembo, Alexandra L. Coviello, (2021) "The Impact of Provider Websites on Patient Decision Making," Journal of Marketing Development and Competitiveness, Vol. 15, Iss. 3,  pp. 19-25

Aricle Type: Research paper

Publisher: North American Business Press

Abstract:

It is imperative for health care providers to demonstrate performance excellence through a virtual exposure. Currently, providers use various online strategies to capture consumers’ attention, and by analyzing existing approaches, provider specific strategies will be identified that will enhance organizational virtual planning and increase market share. Achieving superiority by leveraging competitive advantage, highlighting recognitions, and eliminating wasteful information is vital from an operational and marketing perspective. By addressing patient questions and concerns through simplified website navigation, providers could ‘tip’ patient decision making in their favor. This research explores the importance and impact of the patient online experience and reveals current flaws on provider webpages.