JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
The Crisis of Danbury Fair Mall
Author(s): Jin Sun Ahn, Hanyong Chung, Jung Hoon Kim, Youngbin Kim, Natalie Jungyoun Shin
Citation: Jin Sun Ahn, Hanyong Chung, Jung Hoon Kim, Youngbin Kim, Natalie Jungyoun Shin, (2021) "The Crisis of Danbury Fair Mall," Journal of Marketing Development and Competitiveness, Vol. 15, Iss. 2, pp. 77-82
Aricle Type: Research paper
Publisher: North American Business Press
This case describes the difficult financial situation of Danbury Fair Mall, which is the second biggest shopping mall in Connecticut. After World War II, the shopping mall business had grown fast especially in suburban areas of the U.S. However, the increasing popularity of online shopping caused extensive damage to shopping malls. This case will provide students the chance to think about the past, the present, and the future of the shopping mall industry in the U.S.