Journal of
Marketing Development and Competitiveness

Scholar Gateway

Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106) 


Pre-Pandemic State of Grocery Purchases Online: An Initiatory Review

Author(s): Mohan Menon

Citation: Mohan Menon, (2021) "Pre-Pandemic State of Grocery Purchases Online: An Initiatory Review," Journal of Marketing Development and Competitiveness, Vol. 15, Iss. 1,  pp. 101-113

Aricle Type: Research paper

Publisher: North American Business Press


While the pandemic in 2020 changed shopping as we knew it, changes were already underway in the years earlier. Consumer experience with online shopping has led to more products being bought online and delivered to the home. But this phenomenon does not seem to have carried over to online grocery shopping, a laggard in the ecommerce space. There are several reasons for this oddity. Unlike the typical products bought online such as electronics or clothing, groceries shopping seems to take on additional dimensions. The need to adapt and innovate in this space seem critical. The paper explores this anomaly in this space and tries to offer plausible explanations. Finally, future directions in the marketplace are discussed.