JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
‘The Colorado Sun’ Case:
A Bet for Digital, Quality, Community and Ethical Journalism
Author(s): Marçal Sintes-Olivella, Ester Villacampa-Morales, Joaquín Marqués-Pascual
Citation: Marçal Sintes-Olivella, Ester Villacampa-Morales, Joaquín Marqués-Pascual, (2021) "‘The Colorado Sun’ Case: A Bet for Digital, Quality, Community and Ethical Journalism," Journal of Marketing Development and Competitiveness, Vol. 15, Iss. 1, pp. 23-28
Aricle Type: Research paper
Publisher: North American Business Press
We are in an era marked by disinformation, fake news and the crisis of journalism that entails an intense crisis of trust. Among the options to escape from this situation, several communication theorists and some companies believe that blockchain technology offers new opportunities for high-quality journalism. Blockchain has its origin in electronic currencies, but it is increasingly being used in digital communication and journalism. This article is dedicated to the case of The Colorado Sun. This study focuses its attention on the following aspects: the mission and objectives of the newspaper at the foot of the Rocky Mountains, its origins and history, the structure and governance system of the media, the function of the cryptocurrency itself and the ethical principles and professional standards that have been awarded. To study the case of The Colorado Sun, in addition to looking at the documents on its website and existing bibliography, we conducted interviews with members of the founding team and different organizations that gave it their support.