JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
An Economic Blueprint for Assessing the Attractiveness and Suitability of Foreign Direct
Investment in the Host Country
Author(s): Richard J. Hunter, Jr., Héctor R. Lozada, Gary H. Kritz
Citation: Richard J. Hunter, Jr., Héctor R. Lozada, Gary H. Kritz, (2020) "An Economic Blueprint for Assessing the Attractiveness and Suitability of Foreign Direct Investment in the Host Country," Journal of Marketing Development and Competitiveness, Vol. 14, Iss. 5, pp. 40-58
Aricle Type: Research paper
Publisher: North American Business Press
Attracting Foreign Direct Investment or FDI is both an “art” and a “science.” In deciding upon a potential investment opportunity in a particular nation or region of the world, it is important to understand the strength of a domestic market and the factors that would make for a good investing opportunity. Some of these factors include national income, debt, currency issues, country classification, and the operational economic system—analyzed through both traditional and non-traditional measures. This article provides foundation information relating to these factors in the context of measuring and classifying economies and economic systems in relation to foreign direct investment.