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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106) 


How Do Entrepreneurs Use Social Media?

Author(s): Antonina A. Bauman

Citation: Antonina A. Bauman, (2020) "How Do Entrepreneurs Use Social Media?," Journal of Marketing Development and Competitiveness, Vol. 14, Iss. 2,  pp. 40-48

Aricle Type: Research paper

Publisher: North American Business Press


The role of social media in business growth is important as social media helps to spread information exponentially very quickly at a relatively affordable cost. However, entrepreneurs are struggling with how to utilize the potential of social media in an efficient way. This paper investigates how small businesses use social media. Results and conclusions would help entrepreneurs to develop their companies’ dynamic capabilities.