JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS
Assessing the Effects Social Media has on Online Learning
Author(s): Sheron Lawson, Samantha Murray
Citation: Sheron Lawson, Samantha Murray, (2018) "Assessing the Effects Social Media has on Online Learning," Journal of Marketing Development and Competitiveness, Vol. 12, Iss. 2, pp. 69-75
Article Type: Research paper
Publisher: North American Business Press
Online learning is social and participatory activity and demands more collaborative pedagogy for active learning. The purpose of this research is to review empirical studies to determine the effects social media has on learning. Social media is one of advancements in technology that has been instrumental in enhancing communication, collaboration, entertainment and learning. Social media is now being widely used in educational endeavors. Using thematic analysis, the review of literature of empirical studies identified four effects social media had on learning. These included acquisition of new knowledge, continuous learning, increased students’ engagement, and immediacy of learning with access to experts.