Journal of
Marketing Development and Competitiveness

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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106) 


Contemporary Marketing Evolves

Author(s): R. Henry Migliore, Nancy C. Howard, Dana Moore Gray

Citation: R. Henry Migliore, Nancy C. Howard, Dana Moore Gray, (2018) "Contemporary Marketing Evolves," Journal of Marketing Development and Competitiveness, Vol. 12, Iss. 2,  pp. 98-104

Article Type: Research paper

Publisher: North American Business Press


This article encompasses principles of marketing as it relates to the current trends of technology. From
the Marketing Plan to Survey Monkey, and the analysis of ACSI to CX on the internet, marketing has
fresh nuances that need to be rooted in its time-tested foundation. Measuring customer cost, customer
satisfaction, and defining new tools for customer service make this article a noteworthy read. Concluding with social media and ordering capabilities from Alexa; marketing has evolved.