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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF APPLIED BUSINESS AND ECONOMICS

Automobile Purchase Intention of Consumers in a Multiracial Society:
A Hierarchical Regression Analysis Model

Author(s): Wong Ming Wong, Hao Fan Mo

Citation: Wong Ming Wong, Hao Fan Mo, (2013) "Automobile Purchase Intention of Consumers in a Multiracial Society: A Hierarchical Regression Analysis Model," Journal of Applied Business and Economics, Vol. 14, Iss. 1, pp. 110-119

Article Type: Research paper

Publisher: North American Business Press

Abstract:

The purpose of this study was to examine the purchase intention of consumers who are interested in
purchasing an automobile in a multiracial and multicultural society. The study utilized the Theory of
Reasoned Action Model to explore whether there is a correlation between the gender, age, income, and
race of consumers and their intention to purchase an automobile. The study adopted a hierarchical
regression analysis model via online survey. The result of the study indicated that the purchase intention
of consumers in a multi-racial society was affected by their income and race.